Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Until now, you’ve had to track all of these statistics separately. Search Console is introducing the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
It’s easy to get started:
Create a property set
You can group up to 200 properties into a single aggregate property called a property set. A property set can contain properties of any other type (web pages or apps) except other sets. A property set shows aggregate data for all its member properties. A property set appears in the list of properties for your account.
Add the properties you’re interested in
- You cannot add a set as a member to another set, but you can add any other type of verified property.
- You can add only verified properties from your account to a set.
- You must be a verified restricted user (or greater) on all set members in order to access the set.
- If you later lose access to, or verification for, any property in a set, the entire set will become unverified and inaccessible to you. However, data will continue to be collected for the set, and you will be able to see data again as soon as you regain access (or reverify) all set members.
- A set can have only one owner and no users; you cannot share a set with others.
- Sets support some, but not all of, the reports and tools available to other property types.
- Set data is viewable in aggregate only; when viewing impression data for a set that contains properties X, Y, and Z, you are shown the total impressions for X + Y + Z. To see the total impressions for X alone, you must switch to property X in Search Console.
The data will start being collected within a few days
Profit from the new insights in Search Analytics!
Property Sets will treat all URIs from the properties included as a single presence in the Search Analytics feature. This means that Search Analytics metrics aggregated by the host will be aggregated across all properties included in the set. For example, at a glance, you’ll get the clicks and impressions of any of the sites in the set for all queries.
This feature will work for any kind of property in Search Console. Use it to gain an overview of your international websites, of mixed HTTP / HTTPS sites, of different departments or brands that run separate websites, or monitor the Search Analytics of all your apps together: all of that’s possible with this feature.