How to Show prices for types of products and services in Adwords text ad extensions?

Whether it’s weekend movie tickets or apartments, people want to know what their options are and how much they cost before deciding what to buy. By adding price extensions to your ads additional information that can show with your text ads, showcasing your services and range of products, and how much they cost.

Advertisers are seeing a strong performance with price extensions. By making it easier for people to compare multiple listings to decide if they’re interested, will results increase in CTR.




Google provided shows three price extensions in the desktop version.

How to set up price extensions in Adwords

  • Price extension can be found All Campaign-> Ad Extension-> View: {dropdown}
  • +Extension and select the campaign for adding price extension.
  • +new price extension and you’ll see the setup window to add a new price extension like as in the screenshot below.×526.png

  • Choose type and price qualifier, (from, upto)
  • You’ll add a header, which is the clickable title;
  • a description up to 25 characters long and
  • a price that can then be qualified with a Unit of per hour, day, week, month or year from the menu.
  • The final URL is the landing page associated with the extension.
  • For limited-time promotions or rolling price increases for things like events, you can create multiple price extensions with corresponding start and end dates to ensure your prices remain accurate.

Screen Shot 2017-03-02 at 11.27.02 AM.png

Few important details for setting up price extensions:

  • If you only have one relevant landing page for a set of price extensions, you can use the same final URL.
  • Price extensions can be set at the account, campaign or ad group level.
  • They should be relevant to the keywords in an ad group and “consistent with the types of products or services being advertised.” For example, if your ad is likely to be triggered by a search for “painting classes,” you likely don’t want to show price extensions for sculpture or animation classes.
  • You’ll need to set up a minimum of three price extensions and a maximum of eight. Google recommends creating five or more, which might be a challenge in many cases.
  • Last, but probably most important: only the ad in the top ad position is eligible for price extensions.

Hope it helped. Please do comment and share this post.

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