I have recently joined a unique Digital Marketing Internship Program where you can get mentored by Digital Deepak aka Deepak Kanakaraju, but the catch is that you have to do the assignments. Here is my first learning for this program.
Table of Content
- 1 Shoshin- Beginner’s mind
- 2 Tell me more about that ……
- 3 Lesson 1 – Digital Marketing Internship Program
Shoshin- Beginner’s mind
Shoshin is a term from Zen Buddhism, one of the schools of religion practiced widely in Japan.
the concept holds at those who approach life with few preconceptions will be open to new ideas and perspectives, while those who believe themselves as experts will only see what affirms their own worldview- crucial and they may miss crucial learning.
In the beginner’s mind there are many possibilities… But in the expert’s there are few.Buddhist monk Shunryu Suzuki, Zen Mind, Beginner’s Mind
Adopting a beginner’s mind is a key to broaden our skill set in order to succeed. Joining a Digital Marketing internship program with a renowned digital marketer Deepak Kanakaraju is my way to adopt Shoshin in my life.
Tell me more about that ……
Yeah, I am on it. The program started on 25 Feb 2020 at 9:00 Pm. What a day itself, working Tuesday when work pressure start to peak in office, coming back around 8:00 PM from long tiring day and there are few social events to attend and then nature started playing truant and at 8:45, my life’s worst hailstorm started, ice pellets of the size of the palm are showering, electricity is gone, Inverter decided to die at that moment ( lesson learned – take care of your inverter when you have regular supply of electricity, do not ignore it.) I joined this class about 30 minutes late in an emergency light and mobile hotspot. phew……….
If you want you can feel the hail storm here https://www.youtube.com/watch?v=7aZVnqih-iw
Enough of my blabbering and let us talk about the digital marketing internship program.
Lesson 1 – Digital Marketing Internship Program
Started with Golden words of Mr. Deepak Kanakaraju and these are the key of this whole internship program
Write Down Your Goal
What do you exactly want from this internship and to be clear on it, that is the key to succeed in this internship program.
This program will help you with
- Improving communication skills
- Teach you how to sale
- How to be better in whatever you do.
‘Find Your Niche‘
Finding what do you want to do and niche is small expertise that you have or you want to grow in. there are many many niches available, few are very wide and easy to see like Money, Health, Relationship, etc but there are many more who are not so popular but they do exist and there are people out there who are looking for it. ” They are your tribe”
What is Global Economics and how it drives a market?
Every Marketer worth of his salt needs to understand the market and how it is driven by the global economic situation. Deepak is a big fan of reading books and he suggested that to start with learning the basics of economics, read basic books and he also gave pointers like
- How spending habits change with age and how they affect the economy.
- Debt is key to a healthy economy
- About Recession
Next Deepak talks about the importance of communication in marketing or in general life per se. he gave very doable advice to help improving communication”
- Read 30 minutes a day
- Listen to podcasts about 20 minutes a day
- Write at least 500 words daily
- Watch English sitcom and movies to understand culture and slang.
Future of Digital Marketing
If there are technology and a need for marketing, Digital marketing will be here. The consumer is moving toward tech and marketers need to be present there.
Integrated Digital Marketing
“Build a relation and develop trust before you sell”
Finding the Market Demand for Your Niche
- Google autosuggest will tell you about what people trying to find.
- AnswerThePublic.com will also tell you about that
- Talk to real person AKA customers.
- Think about pre and post needs after a product
- A car owner needs a car wash and he also may be looking for a DIY product to maintain his car.
Build Your Personal Brand
This is my major takeaway as I lack immensely in this field. Blowing your own trumpet is something that has a negative notion for me, but as Deepak said that your personal touch can change a thing for your customers as they do not want to hear from the cold brand’s logo, they would like to interact with a warm person. As in my own case, I joined this internship because I was following Deepak kanakaraju from long and by his emails and courses and blog, I know him as a knowledgeable person.
How Funnel Works
Funnel represent the journey of a customer, first, you have to create and nurture a relationship with them using something that attracts them to you like, some free gifts, etc. and after that, they will ready to buy from you.
At the end of this session, Deepak kanakaraju asks us to submit an assignment based on the learning of this session. this one is the best part as to write this article based on the learning actual made me sit up and take notes and watching the recorded session again to go deeper. I must say this is the best way to learn. Huge thank you for all of you who have read this till the end.
Looking forward to the next session. Please visit Deepak Kanakaraju blog DigitalDeepak.com to know more about him and his courses.